There’s a lot of focus on creating new content when we should really be focusing on creating more with less. How to Build Your Content Calendar in 3 Easy Steps Step 1: Start with Existing Content Assets Instead, create a repository of content ideas that you can tap into whenever needed.įantastic! Now that we have all of that out of the way, let’s get to the good stuff: calendaring all of our amazing content. Create a content repository: Don’t get stuck on ideas that you can’t implement immediately and don’t get hung up on the “we’ll never be able to do that” ideas.We’re providing you with a baseline template and a proven process that we use for ourselves and Convince & Convert clients, but you should also play around with the approach and modify elements, as needed. There’s no one right way to calendar your content: There are a million different methods, templates and approaches to take.Iterate constantly: A content calendar is a living, breathing document, and it should change and grow as your content needs do.Open your calendars to everyone: While not everyone should have the ability to edit a master content calendar, everyone should at least know where the content calendar is located and have viewing access.Whether you plan content on a weekly, monthly or quarterly basis, depending on how quickly your industry or organization moves, there are several universal keys to content calendar success: The further ahead you plan, the better positioned you will be to produce a consistent flow of content. That is precisely where content calendars come into play. It has to be done on a regular, ongoing basis. Instead, everyone needs to be on the same page with what content is being created, plus where and when it’s being published. Yes, amazing new ideas and brilliant sparks of creativity help, but we can’t rely on them alone.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |